Communication strategy, including assisting with identifying target audiences and setting up & running meetings to obtain feedback from the audience on how best to communicate. Establishing what works for them in terms of key message delivery, style of program, draft program appraisals, presenters, duration, delivery (web and possibly DVD/USB), support material, level of development interactivity, reviewing finished programs and more.
Communicating your messages – what’s best?
1. Extension – the use of presenters to deliver information live, is the most effective communication method in terms of changing attitudes and behaviour, but is extremely expensive, limited in its distribution, scope and audience, and does not lend itself to inexpensive reiteration on demand.
2. Written material is universal, carries detail well and is relatively inexpensive, but has limited scope to engage the reader emotively and subsequently change attitudes and behaviour.
3. Video programs with stories based on moving vision, especially including credible interview and personal testimonial, have proven to be the most effective form of communication in terms of economy of delivery, viewer recall, and most importantly in changing viewers’ attitudes and behaviour.
4. Video, especially web delivered, is a dynamic medium that can be cost effectively updated and refreshed regularly to improve its effectiveness and extend shelf life. Programs on your web site or a dedicated specific web site are inexpensive to host and can be incredibly far reaching for diverse audiences.
5. Assistance with identifying the specific target audience needs and crafting a program to suit is a key benefit we offer. Getting this wrong and trying to cover the needs of multiple audiences is the commonest mistake made in video production and can be cost effectively overcome, if necessary, with versions of the program to suit. With over 30 years experience in all facets of video production in a very diverse range of industries and audiences, we can make the program suit the viewer.
6. Animations are excellent for showing sequences in which objects which are too small or difficult to film need to be described or shown, but do not engage viewers well at an emotive level. Some animations are perceived as entertainment rather than fact delivery. For stories or messages trying to change attitudes and/or behaviour, it’s important to note that people relate to people, not animations.
